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Madhura Rao

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coffee

Trends and Innovation

Science sells, and specialty coffee loves it – but for how long?

For Coffee Intelligence, I was interviewed by the author of this article (Sarah Charles) about my perspective on using science and research-backed claims for coffee marketing. The article is a blend of the author’s own ideas and my reflections. The article was published on the Coffee Intelligence website in August 2024. The marriage of science […]

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